![]() During the 2016 WWE draft in July, the commissioners and general managers drafted wrestlers to compete exclusively on their respective brands. In mid-2016, WWE reintroduced the brand extension, dividing their main roster between the Raw and SmackDown brands, represented by the shows of the same name, with a commissioner and a general manager appointed for each brand. During a brand extension, the company divides its roster into brands where the wrestlers exclusively perform for each brand's respective television show, and the draft is used to refresh the rosters of the brand divisions, typically between the Raw and SmackDown brands. The original brand extension occurred from 2002 to 2011. The WWE Draft is an annual process used by the American professional wrestling promotion WWE while a brand extension, or brand split, is in effect. Raw was broadcast from Uniondale, New York at the Nassau Veterans Memorial Coliseum, while SmackDown was broadcast from Boston, Massachusetts at TD Garden. It was a two-day event that took place on the April 10 and 11 episodes of Monday Night Raw and SmackDown Live, respectively, on the USA Network in the United States. Instead of a traditional draft, changes between the brands were made behind the scenes, with moving wrestlers simply appearing on a brand's show or announced via WWE's website or social medias. The 2017 WWE Superstar Shake-up was the eleventh WWE draft – and the first to be rebranded as the Superstar Shake-up – produced by the American professional wrestling promotion WWE between the Raw and SmackDown brands. ![]()
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